Customer Building Blocks

You spend arduous hours or pay someone else to spend those arduous hours developing a business plan, and then put it up on a shelf to sit. You know who your target market is and you know some basic marketing strategies that work for everyone else but what do you do next? How many clients do you need, how many will you get, what is your time frame for getting these clients, and where oh where do you get them? Typically as a start up business, money and time are both in short supply so, the marketing strategy has to be time and cost effective. . . . (to read the remainder of this article, please log in below.)