List Price $0.00 Our Price $3,000.00 You Save $-3,000.00 0% $3,000.00

The world of social media, SEM, SEO, web 2.0, blogging, and Internet presence domination can be grueling.

It requires consistency, creativity, and time. If there were just a few more hours in the day we know that you could do it all, but why would you want to?

We have a team that will manage your social networks, build and maintain targeted relationships, create content, and monitor the results.

1. Online Marketing, Outreach Strategies & Building Brand Visibility

• Contribute to the development of the Company’s online marketing and outreach strategies.
• Foster a sense of community around the brand by building relationships.
• Contribute to the Company’s web strategy so that customer communications at all touch points are maximized.
• Monitor key online conversations and events to make sure the Company is participating effectively and is being represented.
• Participate in and manage Company representation on social networking sites
• Claim brand names on social networks by creating profiles to protect the brand.
• Participate in social networks where appropriate for your brand & Company.
• Identify and route potential sales opportunities to the appropriate teams.
• Be proactively strategic in building relationships that will result in mutually advantageous business partnerships.
• Participate in professional networking by interacting with peers and thought leaders in online arenas and attend events.
• Identify influencers in your industry. Establish relationships, partner and collaborate with them.
• Engage and motivate the Company’s most active online advocates and ensure that their efforts are recognized.
• Coordinate the efforts of evangelists, forum moderators, and advocates so that affected Company projects are executed efficiently and in a timely manner.

2. Manage, Maintain, & Ensure Success of Company Blog

• Branding and Design in line with company and website
• Create content strategy to maximize SEO, SMM, and brand awareness

              § Blog posts, pricing is based on difficulty of content, keyword density, quantity, and article

                 site cross promotion

              § Content syndication (creating backlinks and driving traffic to your site by sharing your

                 blog posts on other sites)

              § Diversifying your backlinks by creating articles, online press releases, micro-blogs,

                 lenses, etc.

                          · Incorporate rich Internet applications into blog design and content platform

                                    o Mini-sites

                                    o Mobile sites

                                    o Digital audio

                                    o Video content

                         · Social Site promotion

                                    o Profile Icons

                                    o Badges

                                    o Bookmarks

                                    o Embed Social Streams

3. Reporting

• Create the online community plan
• Track and report the following on a monthly basis:

                 o Quantitative measures as outlined by business goals

                 o Amount of activity at community sites

                 o Qualitative report of brand visibility and discussions

                 o Website and blog analytics

                 o Evaluation of the company’s main competitors

                 o Features and functionality analysis

                 o Heuristic evaluation

• Feedback and strategy planning for management and executive team

4. Internal Web 2.0 Initiatives

• Stay up to date on new social media tools, best practices and how other organizations and companies are using them, so that the company can continue to be an early adopter of emerging technologies.
• Internal communication & provide leadership for cross functional efforts.
• Work closely with Company’s IT manager to ensure that website and blog goals are met.
• Develop guidelines to ensure that Company’s online outreach is both effective and consistent with the organization’s image and overall communications strategy.
• Increase awareness of web 2.0 tools across the Company and provide training in their use.
• Teach, guide, and encourage staff on Web 2.0 tools and culture.
• Be available to staff across the Company to assist them in identifying and using online tools to help them achieve their goals related to their position.